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Think You’re Not ‘Expert’ Material? Think Again…

When you’re an expert, you command respect in your niche. People listen to you, they pay attention to what you say and most of all they buy your products. Being the expert in your own niche is like writing

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Personal Branding Cheat Sheet

Personal branding = marketing strategy focused on you. It requires you to work out who you really are (your skills, values, passions, and personality), Who you want to serve (your target market or audience) How

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Power Words for High-Converting Copy

The 20 Most Influential Words in Advertising Suddenly Now Announcing Introducing Improvement Amazing Sensational Remarkable Revolutionary Startling Miracle Magic Offer Quick Easy Wanted Challenge Compare Bargain Hurry –

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The 7 Secret Principles of Hypnotic Writing

A few years back I brought a book called  “Hypnotic Writing” from Joe Vitale. It’s one of the best investments I ever made in learning not just good, but great copywriting that converts like

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Managing Priorities with Your Team Members

Tips on Managing Priorities with Your Team Members Say you have a clear marketing goal defined and a marketing strategy ready to go. Well done! However, if you want to make sure you reach your goal, you

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Multitasking Kills Your Productivity

How Multitasking Kills Your Productivity “She’s a great worker. A real multitasker!” Have you ever had a boss, manager, or co-worker say this about you? It sounds like a great compliment

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How to Prioritize Your Goals as Your Business Grows

How to Prioritize Your Goals as Your Business Grows Goal setting is important for any business, but your goals are likely to change as you grow from a small to a mid-sized or large business. If you learn

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Solid Foundation = Successful Marketing

How to Create a Solid Foundation for Successful Marketing There are probably a thousand marketing strategies you could employ at any given time. They come in all shapes and sizes. All you need to do is

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Focus on One Goal at a Time

The Advantage of Focusing on One Goal at a Time If you’re the type of person who likes to be busy, you probably take on too many goals at one time. When you have too many goals, it has a habit of

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Did You Know These Things About Content Marketing?

Writing content is only half the job. The other half is promoting your content. You’ll do best when you invest as much time promoting your content as you do writing it. Content that is at least 2,000

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