Steve Chou of “My Wife Quit Her Job” fame has made a list of 12 things he learned while starting not just one, but two different 7 figure lifestyle businesses from scratch. He created the businesses so that his wife could quit her job to stay home with the children, and because he wanted to …
Read more12 Things Discovered from Starting Two 7-Figure Lifestyle Businesses
Humans create labels to define an object, person or process. The label to some degree is needed in order for us to differentiate it from other things. If all things were blue, then there is no separation and we would not know anything else. The separation illusion is created for an individual experience. But we …
Online, your objective is to get your customer’s attention, hold it, and then make the sale. The problem is, all you have in your arsenal to accomplish all of this is words. Whether you’re writing sales copy, recording a video or even speaking to a live audience at a conference, it’s the words you use …
When it comes to establishing a strong foothold within your industry, it is absolutely necessary to build a unique and recognised brand that aligns with a clear and direct brand message. Your brand message should clearly and concisely convey to potential customers what you have to offer, and how committed you are to providing quality …
This might be the most important word in the copywriter’s arsenal, ranking higher than even “free,” “new” and “savings.” Do you have any guesses as to what this word might be? We’re talking about the word “you.” Using the word “you” gets your prospect’s attention and keeps them reading. It’s vital that your reader regards …
Are you focusing on the wrong thing? How many coaches do you know who are always in a panic? Coach: “Have you seen the new software/plugin/report/program etc?” He practically shouts to me over the phone. “It’s amazing! It does this and this and this… And I think I should get it. What do you think?” …
Read moreGood Coach vs Bad Coach: Are you focusing on the wrong thing?
Bruce Lee once said to me “the power does not lie in the body, the power lies in the mind”….. then I woke up having fought a tough battle against a master of the arts … Luckily, it was just a dream, else who knows what would have happened. The thought of fighting an opponent, …
You might be a Facebook marketing whiz. You’ve got targeting down, you create compelling posts to share with your followers, and you can curate content like nobody’s business. But guess what? If you’re not tailoring your content to the generation of your audience, you’re missing the boat. Wondering why? It’s because members of Generation X, …
Read moreIs Your Marketing Missing the Boat with Gen X, Millennials, and Gen Z?
Does Your Audience Need It? A crucial step in creating a course is to make sure that it will sell. Online courses are easy to produce with very low overhead, but it doesn’t make sense to put forth the effort without a guaranteed return. You can never be 100% sure, but here are some ways …
Social media marketing can seem deceptively simple to people who look at it from the outside. All you need is a great product or service and your audience will find you. Wouldn’t it be great if that were true? But sadly, it’s not. In fact, social media marketing is a real challenge for local businesses …
Read more7 Things People Don’t Tell You About Social Media Marketing