Why Building Authority is the Secret to Online Success

Who are you and why should anybody care what you think? If you can’t answer that question in a compelling manner, then you’re probably not an authority figure in your niche. Maybe you’re just starting out. Or, maybe you’ve been in the game a while, but you’re having a hard time getting people to pay …

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The 1 Biggest Problem Business Owners Face Online

It takes work and effort to make something work. The biggest problem is when business owners don’t give something long enough, test it enough to make it work and instead jump to the next shiny thing that catches their attention just because someone else is making noise. There’s no coincidence that successful companies test, assess, …

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How to Use Empathy and Emotion to Double Your Sales

What if you could get 5%, 10% and maybe even 15% conversions with mediocre sales copy? You can, but there’s something you’ve got to do first – you’ve got to build trust, likeability, credibility and loyalty with your prospects. People buy on emotion. In fact, if you ask someone a day after they read your …

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Hey Mic Sound Test / Rode VideoMic Me / Rode Smart Lav

Ooops the exposure on the iPhone SE came out slightly off due to testing. Had several clips which where ok but to keep consistency I matched them up to the lesser looking good one 🙁 , the face dial camera on the iPhone was used. Generally the main camera is better but I used the FaceTime camera because if people are doing facebook live or creating a straight into camera video then this would be the default. 

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