How to Avoid Getting Slapped by Google’s E.A.T. Update as Google Looks for Expertise, Authoritativeness, Trustworthiness (E-A-T) factors Has your organic traffic taken a nosedive lately – or if not a nosedive, at least a significant dip? There’s a reason for that. Google tweaks its search algorithm all the time. Some updates are small and …
In today’s highly competitive economy, it is difficult to maintain a significant market advantage based on your professional skills alone. Developing trusting relationships with your clients is vital to your business success as well. No matter what business you are in, the most powerful value-added contribution you can make to any business relationship is the …
Many people take for granted the powerful persuading influence of humor. Humor is often tossed off as sheer entertainment or mere speech filler. The truth is, when you engage an audience with humor, you are accomplishing much more than just getting a laugh out of them. Humor disarms an audience, making them more likely to …
Right now, potential customers are online looking for your business. And you might be missing them. Scary thought, isn’t it? Let’s face it, there’s a ton of content out there. It can be hard to find what you’re searching for – and if the content you’re producing isn’t providing what the people in your target …
Steve Chou of “My Wife Quit Her Job” fame has made a list of 12 things he learned while starting not just one, but two different 7 figure lifestyle businesses from scratch. He created the businesses so that his wife could quit her job to stay home with the children, and because he wanted to …
Read more12 Things Discovered from Starting Two 7-Figure Lifestyle Businesses
Humans create labels to define an object, person or process. The label to some degree is needed in order for us to differentiate it from other things. If all things were blue, then there is no separation and we would not know anything else. The separation illusion is created for an individual experience. But we …
Online, your objective is to get your customer’s attention, hold it, and then make the sale. The problem is, all you have in your arsenal to accomplish all of this is words. Whether you’re writing sales copy, recording a video or even speaking to a live audience at a conference, it’s the words you use …
When it comes to establishing a strong foothold within your industry, it is absolutely necessary to build a unique and recognised brand that aligns with a clear and direct brand message. Your brand message should clearly and concisely convey to potential customers what you have to offer, and how committed you are to providing quality …
This might be the most important word in the copywriter’s arsenal, ranking higher than even “free,” “new” and “savings.” Do you have any guesses as to what this word might be? We’re talking about the word “you.” Using the word “you” gets your prospect’s attention and keeps them reading. It’s vital that your reader regards …
Are you focusing on the wrong thing? How many coaches do you know who are always in a panic? Coach: “Have you seen the new software/plugin/report/program etc?” He practically shouts to me over the phone. “It’s amazing! It does this and this and this… And I think I should get it. What do you think?” …
Read moreGood Coach vs Bad Coach: Are you focusing on the wrong thing?