12 Things Discovered from Starting Two 7-Figure Lifestyle Businesses

Steve Chou of “My Wife Quit Her Job” fame has made a list of 12 things he learned while starting not just one, but two different 7 figure lifestyle businesses from scratch. He created the businesses so that his wife could quit her job to stay home with the children, and because he wanted to …

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Labels

Humans create labels to define an object, person or process. The label to some degree is needed in order for us to differentiate it from other things. If all things were blue, then there is no separation and we would not know anything else. The separation illusion is created for an individual experience. But we …

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The One Word Every Prospect Loves

This might be the most important word in the copywriter’s arsenal, ranking higher than even “free,” “new” and “savings.” Do you have any guesses as to what this word might be? We’re talking about the word “you.” Using the word “you” gets your prospect’s attention and keeps them reading. It’s vital that your reader regards …

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Good Coach vs Bad Coach: Are you focusing on the wrong thing?

Are you focusing on the wrong thing? How many coaches do you know who are always in a panic? Coach: “Have you seen the new software/plugin/report/program etc?” He practically shouts to me over the phone. “It’s amazing! It does this and this and this… And I think I should get it. What do you think?” …

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Is Your Marketing Missing the Boat with Gen X, Millennials, and Gen Z?

You might be a Facebook marketing whiz. You’ve got targeting down, you create compelling posts to share with your followers, and you can curate content like nobody’s business. But guess what? If you’re not tailoring your content to the generation of your audience, you’re missing the boat. Wondering why? It’s because members of Generation X, …

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