What if you knew the steps to change your mindset about ‘selling' online? What about persuading your clients to do the same and learning to connect with people on a deeper and meaningful level? Or how about building rapport to create trust and loyalty? Would you like to know the 9 keys to using a customer-focused selling approach and discover a natural process to persuade customers to buy your products or services? (And did I mention with No tricks or deception involved, ever!)
If you would like to learn how to ethically connect, collaborate and grow to create deeper and meaningful connections with your clients, prospects, friends and family on an emotional level...
... then you are on the right page.
the Internet has changed the world of marketing and The Way we Connect With Each Other
In recent years, the Internet has changed the world of marketing. Marketers can no longer use the same techniques today that worked yesterday. The attitudes and behaviour patterns of your customer have changed, and to be successful online you have to change with them.
In an offline situation it's you as a person who interacts with people, people buy into who you are , what you are about and what you stand for. This is how relationships are formed. And in a business situation when you can meet people's needs or solve their problems you are able to create profits to grow your business and create the life you want. So why not replicate this online? Build meaningful relationships with your clients.
The salespeople of the past saw a customer as a way to make a quick sale. The the business owner of today needs to build relationships. The goal is for the customer to see you as a trusted friend and a valuable source of information. People want to feel like part of the brands they love, rather than just a number in a company’s marketing game.
The key to building relationships well, is to focus on your customers' needs. Listen closely to them and understand their problems, desires and create loyalty and trust. You can then offer the products and services that customers are already actively seeking, rather than trying to convince them to buy products they never wanted in the first place.
The 9 keys to customer-focused selling
Identify which areas you can demonstrate your expertise
Think Like a User
Learn more about you customers
Demonstrate and Educate
Identify areas where your customers need information about your products or services.
Honest Sales Copy
Create authentic sales letter / copy and content
Use Stories to Connect
Outline a story that will help your customers relate to your business
What social proof can you offer
The goal of giving that gift
Using scarcity to increase sales
Communicating your marketing message
In the real/offline world people build rapport with each other on a conscious and subconscious level. We like people who are like us, relate and resonate with us and to whom we are drawn towards such as people who show that they can meet our needs to help fix our problems. Offline we interact with each other, we connect, collaborate and grow using the interactions we share hence growing as a person, a business or organisation. So the question beggars how does one do this online in a virtual world and by using the internet?
In How to Connect, Influence and Persuade in the Digital Age you will learn:
The Psychology of Marketing
Discover psychology principles you can use to connect with your market at each stage of the buying process – driving increased sales and lasting customer relationships.
No matter what business you are in, you need to be able to connect with your prospects and customers on an emotional level.
As It's the only way to build a lasting relationship that leads to loyal, long-term customers. However most people don't know where to start when it comes to establishing that connection and rapport, let alone how to continue connecting throughout the buying process.
With The Psychology of Marketing, you'll be able to use the basic principles of psychology to connect with your market and provide them with the type of information they need at each stage of their decision making process. Learn the basics of psychology so you can understand how your prospects and customers and connect in an ETHICAL way.
How To Connect With Your Audience Through Storytelling
Research shows that like-ability is one of the main drivers behind consumer purchase decisions. While there are many ways to make yourself ‘likeable’, a good story about yourself or your brand is one of the most distinctive and memorable methods.
“After nourishment, shelter and companionship, stories are the thing we need most in the world.” – Philip Pullman, British novelist
As the quote from Philip Pullman points out, people crave stories. And, the like-ability created by a good story has a bigger influence on the customer than any other factor. Studies show that it does this by a factor of 3 to 1 for television commercials and 2 to 1 for ads.
Stories engage a number of parts of the brain. In addition to areas dealing with language and logic, they also activate areas related to sensory stimuli. A study by the Emory Institute in Atlanta in which participants read the novel Pompeii and then had MRI scans found that the novel’s story led to increased activity in the left temporal cortex, which is one area highly associated with language. It also found that just thinking about an action triggers the same areas that performing the action does.
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And discover how to ethically connect, collaborate and grow to create deeper and meaningful connections with your clients, prospects, friends and family
If you are ready to take action to learn and implement Connection, Influence and Persuasion methods into your online marketing (as well as offline) then click the button below to access the members area and join me on this expanding journey which I would love to share with you as I grow too.
I really believe the value of this material is worth allot more then $49/month, even just completing one of the courses in the members area would be worth a few times over. Just as I got value from learning about the science behind marketing I want to pass that it forward so you too can create deep and meaningful connections and relationships with your clients, prospects and family..
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Here are answers to some frequently asked questions:
If you currently have a website/online presence and are struggling to grow online. Or not sure what to do next or you are not sure how to grow your relationships then the members area will be helpful.
You'll learn about human behaviour and hence understand how to nuture meaningful relationships.
The fact is, every business is different however but you’ll get out exactly what you put into it!
We recommend you make daily focused time and log in as regularly and follow but more so implement what you learn. It also depends where you are on your journey. But you can access the material when you like and study it at your own pace. Then the implementation is totally in your hands.
Yes! Absolutely. Join the facebook group. Feel free to submit your questions and we’ll guide you as much as possible (Private mentoring and strategy sessions available on request))
The Digital Rapport® member access is billed on a monthly, or annual basis. Because of this we operate on a no-refund policy.
You can control your subscription from the account area. If you cancel you'll have access right up to the end of your membership period. You can pause or cancel any time.
Even if you did one of the courses inside the members area you'll get allot of value. We endeavour to add new content regularly so being a member means you get access to it all.
And because all the content is digital there is no way to monitor how people use the content, people could download our IP so for that purpose a access fee just like netflix or amazon prime helps maintain the maintenance of the site. Should you have any further questions please do get in touch.
However, if you join the members area and genuinely take action, you’ll never want to leave, let alone a refund!
The action YOU take in your business will have a direct effect on how it grows and profits.
Although we can’t guarantee results because this is based on your commitment, action and implementation. Whether you do so or not, is entirely up to you and the action you take to secure your future as a business owner.
Brought to you by Digital Rapport® / Jatinder Palaha
Digital Rapport® by Jatinder Palaha - Helping Entrepreneurs, Speakers, Authors, Mentors, Coachs, Facilitators, Trainers, Subject Matter Experts, Internet marketers/information marketers grow their business online.
Jatinder Palaha - Award winning IT Consultant, Digital Strategist, Author and Personal Development Ninja.