6 Ways to Use Psychology to Hack Your Target Audience’s Brains

What if you could control the way your audience reacts to your website and content? It sounds like something out of a Frankenstein story – or else a terrifying, dystopian tale that could keep you awake at night. Right? Well… maybe. But the truth is that it’s not as manipulative (or scary) as it sounds. …

Read more6 Ways to Use Psychology to Hack Your Target Audience’s Brains

Why Building Authority is the Secret to Online Success

Who are you and why should anybody care what you think? If you can’t answer that question in a compelling manner, then you’re probably not an authority figure in your niche. Maybe you’re just starting out. Or, maybe you’ve been in the game a while, but you’re having a hard time getting people to pay …

Read moreWhy Building Authority is the Secret to Online Success

The 1 Biggest Problem Business Owners Face Online

It takes work and effort to make something work. The biggest problem is when business owners don’t give something long enough, test it enough to make it work and instead jump to the next shiny thing that catches their attention just because someone else is making noise. There’s no coincidence that successful companies test, assess, …

Read moreThe 1 Biggest Problem Business Owners Face Online

How to Use Empathy and Emotion to Double Your Sales

What if you could get 5%, 10% and maybe even 15% conversions with mediocre sales copy? You can, but there’s something you’ve got to do first – you’ve got to build trust, likeability, credibility and loyalty with your prospects. People buy on emotion. In fact, if you ask someone a day after they read your …

Read moreHow to Use Empathy and Emotion to Double Your Sales