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Category Archives for Authority

Personal Branding Cheat Sheet

Personal branding = marketing strategy focused on you. It requires you to work out who you really are (your skills, values, passions, and personality), Who you want to serve (your target market or audience) How

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Marketing Lessons Learned From Psychopaths

In my never ending search for ways to better appeal to my audience, I sometimes venture into the dark recesses of the human psyche so that I might better understand my customers and even myself. I’m

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How To Create an Interview Product

Production creation is something which many people struggle with when starting an online business. Getting the information to actually put into a product can be difficult, as can be finding the time to

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Does Your Business Use Klout?

If you haven’t heard of Klout it is a website that ranks a person’s social media influence by using a scale of 1 to 100. The higher your number the higher you rank with influence when it comes to using

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5 things you should do as an Authority

#1 – You are more then a label – share your mission Something that hit home recently is the thought that we are more then our label. When we name something we can end up limiting the potential

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Email marketing Best practices

If you consider the fact that the value of each email address in your customer list is worth £1 per month, you will quickly realize that your business must treat its list very carefully to exploit its

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4 ways to become an authority in your field

If you’ve ever thought about trying to become an authority in your field, you’ve probably wondered what the best steps to take would be. After all, most niches are quite competitive and getting

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Why become an authority in your niche

Practically every niche in existence has its own set of experts and authorities who gets to enjoy the respect and admiration of the community. No doubt being an authority comes with a range of perks and

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Life after Authority Status

Becoming an authority in a niche is not easy, no doubt about it. It usually requires years of hard work, dedication and consistent efforts. After all that, when you finally make it, it can be difficult

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What might you do after achieving authority status?

So, you’ve worked hard for years to become an authority figure in your field. Your position as a niche expert is undisputed and you’ve earned the trust and respect of the whole community. What

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