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Category Archives for Psychology

Think You’re Not ‘Expert’ Material? Think Again…

When you’re an expert, you command respect in your niche. People listen to you, they pay attention to what you say and most of all they buy your products. Being the expert in your own niche is like writing

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Personal Branding Cheat Sheet

Personal branding = marketing strategy focused on you. It requires you to work out who you really are (your skills, values, passions, and personality), Who you want to serve (your target market or audience) How

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Power Words for High-Converting Copy

The 20 Most Influential Words in Advertising Suddenly Now Announcing Introducing Improvement Amazing Sensational Remarkable Revolutionary Startling Miracle Magic Offer Quick Easy Wanted Challenge Compare Bargain Hurry –

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The 7 Secret Principles of Hypnotic Writing

A few years back I brought a book called  “Hypnotic Writing” from Joe Vitale. It’s one of the best investments I ever made in learning not just good, but great copywriting that converts like

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Marketing Lessons Learned From Psychopaths

In my never ending search for ways to better appeal to my audience, I sometimes venture into the dark recesses of the human psyche so that I might better understand my customers and even myself. I’m

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How To Create an Interview Product

Production creation is something which many people struggle with when starting an online business. Getting the information to actually put into a product can be difficult, as can be finding the time to

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How to make a rubbish video

Here are some tips on how to make a rubbish video. Have rubbish raw footage – if your source file recording is low quality for video files then this will mean that no matter how much you try, you

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6 Science-Backed PrinciplesTo Help Build A Loyal Audience

This is a great info graphic 6 Science-Backed Principles That Will Help You Build A Loyal Audience – An infographic by the team at UK Linkology

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3 Things That Could Be Destroying Your Presentations

A great deal of work goes into creating and giving great sales presentations. But even with all of that work, a good sales presentation could fall flat. If your sales presentations aren’t delivering

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5 Things That Can Damage Your Business Relationships

Relationships are hard to build and maintain and this makes them even more precious. If you’ve worked hard to establish your business relationships, you need to do everything you can to protect them.

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