First things first – what’s a ‘sticky’ continuity course?
A continuity course is basically a membership where you drip feed the information to the members.
Maybe it’s on how to build a list of 10,000 rabid buyers, or how to generate super targeted traffic, or how to use social media to get new fans, prospects and customers.
The ‘sticky’ part refers to keeping your members from leaving.
The biggest hurdle most memberships and continuity courses face is in keeping their members once they get them.
And the higher the price point, the more difficult it is to get them to stick month after month.
So here’s what you do:
- First pick your topic. Okay, you knew that already.
- The next thing is either write your sales page or outsource it.
- Next, write the first module, or outsource that, too.
If you’re hot to trot and want to launch tomorrow, you can do these thing in a day. Just put on your blinders, turn off all distractions and get busy.
Now then, how are you going to make it ‘sticky?’
By asking your members what they want to see next.
Set up a private Facebook page and ASK them what they want.
Everybody wants to feel like they are part of a community (hence the Facebook page) and EVERYONE wants to give their opinion and feel important.
So make your members feel important because – guess what – they are.
Ask them what they want and then give it to them… guaranteed they will stick around.
I’ve seen plenty of marketers make thousands of dollars doing this.
And all you need to get started is a sales page and your first lesson. Everything else comes later.
Once your course reaches its inevitable conclusion, you’ll have a complete membership that you can continue to sell for a long time to come – maybe years.
When you get tired of selling the memberships, you package the whole thing and sell it as a one-time deal.
When you get tired of that, you sell the rights to the course to other marketers.
And it all started with one lesson and one sales page.