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Power Words for High-Converting Copy

The 20 Most Influential Words in Advertising

  1. Suddenly
  2. Now
  3. Announcing
  4. Introducing
  5. Improvement
  6. Amazing
  7. Sensational
  8. Remarkable
  9. Revolutionary
  10. Startling
  11. Miracle
  12. Magic
  13. Offer
  14. Quick
  15. Easy
  16. Wanted
  17. Challenge
  18. Compare
  19. Bargain
  20. Hurry

– David Ogilvy

 

12 Phrases for Exclusivity 

  1. Members only
  2. Login required
  3. Class full
  4. Membership now closed
  5. Ask for an invitation
  6. Apply to be one of our beta testers
  7. Exclusive offers
  8. Become an insider
  9. Be one of the few
  10. Get it before everybody else
  11. Be the first to hear about it
  12. Only available to subscribers

– Garrett Moon 

 

9 Phrases for Scarcity 

  1. Limited offer
  2. Supplies running out
  3. Get them while they last
  4. Sale ends soon
  5. Today only
  6. Only 10 available
  7. Only 3 left
  8. Only available here
  9. Double the offer in the next hour only

 

28 Words for Security 

  1. Anonymous
  2. Authentic
  3. Backed
  4. Best-selling
  5. Cancel Anytime
  6. Certified
  7. Endorsed
  8. Guaranteed
  9. Ironclad
  10. Lifetime
  11. Moneyback
  12. No Obligation
  13. No Questions Asked
  14. No Risk
  15. No Strings Attached
  16. Official
  17. Privacy
  18. Protected
  19. Proven
  20. Recession-proof
  21. Refund
  22. Research
  23. Results
  24. Secure
  25. Tested
  26. Try before You Buy
  27. Verify
  28. Unconditional

– Jon Morrow 

 

48 Power Words 

  1. Improve
  2. Trust
  3. Immediately
  4. Discover
  5. Profit
  6. Learn
  7. Know
  8. Understand
  9. Powerful
  10. Best
  11. Win
  12. Hot Special
  13. More
  14. Bonus
  15. Exclusive
  16. Extra
  17. You
  18. Free
  19. Health
  20. Guarantee
  21. New
  22. Proven
  23. Safety
  24. Money
  25. Now
  26. Today
  27. Results
  28. Protect
  29. Help
  30. Easy
  31. Amazing
  32. Latest
  33. Extraordinary
  34. How to
  35. Worst
  36. Ultimate
  37. Hot
  38. First
  39. Big
  40. Anniversary
  41. Premiere
  42. Basic
  43. Complete
  44. Save
  45. Plus!
  46. Create

– Linda Ruth 

 

10 Cause-and-Effect Words & Phrases 

  1. Accordingly
  2. As a result
  3. Because
  4. Caused by
  5. Consequently
  6. Due to
  7. For this reason
  8. Since
  9. Therefore
  10. Thus

– Darlene Price 

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