Welcome to the Digital Rapport® Podcast Where You Discover How To Connect, Influence and Inspire In The Digital Age
Jan. 14, 2022

38 - What is Influencer Marketing and How You Can Use It To Grow Your Business - Gordon Glenister

38 - What is Influencer Marketing and How You Can Use It To Grow Your Business - Gordon Glenister

In this episode, I talk to Influencer marketing strategist Gordon Glenister, author of influencer marketing strategy and host of Influence the global podcast, shining a spotlight on the influencer marketing industry.

Gordon Glenister is the global head of influencer marketing at the Branded Content Marketing Association as well as being behind Pitch Influence, a global competition for the influencer industry.

He also runs a Facebook group called Influencer marketing secrets, and a weekly roundtable where he shares tips and tricks on Influencer marketing.

Gordon also runs his own influencer marketing programme to help thought leaders become more influential.

Topics covered

  • What is influencer marketing
  • Who can be an influencer?
  • Why is it important?
  • Inspiring, entertaining, educational content
  • The power of your story
  • Brand story
  • Digital / AI-Generated Influencers
  • Brand Influence
  • Content creators / Direct attribution
  • Influencers are the new retailers
  • Social commerce - selling products in a new way
  • Audience connection to influencer
  • Influencer - authentic - reliability - like attract like
  • Finding new markets with influencers
  • Influencer communities
  • Use Influencer marketing as another channel to market
  • Steps - on how to grow your using Influencers
  • Jab jab punch approche
  • Influencer Marketing can 11x ROI only when done well
  • Brand safety / due diligence / Online trolling
  • The Dark Side of Influencer Marketing
  • Failures = Biggest wins
  • Emotion and story
  • Authentic message - real stories
  • What is rapport
  • How rapport fits into influencer marketing

 

Guest: Gordon Glenister https://gordonglenister.com

Host: Jatinder Palaha https://www.jatinderpalaha.com