Once you conduct your market research and create a customer profile, you’re far from done. Conditions and people are constantly changing and market research is an ongoing process. If your message doesn’t keep up with the times, it can become irrelevant quickly. A product that was perfectly matched to your target market one month ago [...]

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I Came across this article and wanted to share it. Its by Jonah Berger, he talks about Triggers which can make things go viral. Its a good read so enjoy. Source: Linked in post There’s a science behind word of mouth and why things go viral. Six key principles. Here is the second one. Last [...]

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Source – BBC News WordPress has been attacked by a botnet of “tens of thousands” of individual computers since last week, according to server hosters Cloudflare and Hostgator. The botnet targets WordPress users with the username “admin”, trying thousands of possible passwords. The attack began a week after WordPress beefed up its security with an [...]

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An easy way to think about branding is that it’s your reputation. You’re consistent, you’re an expert, and it’s clear what you can do for people. This is what your brand tells people about you. So it’s very important to think about branding in everything you do, including the emails you send to your list. [...]

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Branding needs to be consistent and that’s why you need to have a system in place. This includes all of the things you need to do before you start branding as well as routine tasks you’ll continue to perform ongoing. Everything needs to be as efficient as possible. This is how the branding pros do [...]

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It’s not only celebrities who have their own personal brand. As the Web gets increasingly more social, it’s essential for everyone to take branding into consideration. Just like products and services, your personal brand tells everybody about your unique characteristics. Here’s why it’s so important to consider. Branding Builds Trust When you’ve successfully built a [...]

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It might come as a surprise to you to discover that many people outsource their personal branding. How can you do this when your personal brand is supposed to be the ‘real’ you? While it can be risky to outsource branding, there are ways to do it right. You can find companies that specialize in [...]

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Creating a branded CV makes your job search much easier. This is a resume that clearly sets you aside from others and sells them on your unique qualities. Today, it’s not a matter of ‘Why should I hire you,’ but ‘Why should I hire you instead of all these other people?’ Your branded resume should [...]

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Your picture is kind of like your logo. Everybody will instantly recognize your brand when they see it. Make it something that looks natural. A headshot that shows part of the neck and shoulders is always good. It shouldn’t be too big or small. Use the same photo for all of your profiles. If you [...]

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You know that you need a strong personal brand to succeed today, but how do you go about establishing one? Personal branding is a long-term strategy that pays off down the road, but you have to start somewhere. Here are 8 ideas on how to creatively set yourself apart from the herd. Blog Writing a [...]

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